Trust is very important for insurance companies than any other type of business. This is because insurance companies sell a promise to perform in future in return for a monetary consideration. However, the insurance industry suffers from a general lack of trust. A customer survey conducted in the UK and the US found that only 48% of policyholders trust their insurance providers. It is important that insurance companies create an environment where a customer is sure that the promise will be fulfilled if and when the need arises.
Here are ways to help insurance providers improve their relationships with customers.
1. Interact with customers more often
Interacting with your customers is one of the best ways to build customer loyalty. By connecting with your customers, you get to know their needs, respond with relevant solutions and gain their trust.
You can use social media platforms and corporate blogs to interact with customers. Share tips, news and any information related to your business. Another way to engage customers and prospects is to create contests and reward winners. You can also entice existing customers to purchase a new policy that gives them a chance to win. These strategies create a positive user experience and help improve customer loyalty.
2. Create customer testimonials
Customer testimonials are one of the most effective ways to build customer loyalty. They help prospects feel comfortable with trying out your services. Be sure to ask customers to leave testimonials on your website or social media platforms – both written and video. You can also ask some of your loyal customers if they can be contacted by your prospects.
3. Use customer relationship management software
A CRM solution can help you nurture relationships with customers and deliver exceptional customer service. CRM analyses data from different communication channels including social media channels and your website. You can use this data to customize your service offering and provide timely feedback.
4. Show your credentials
There are numerous certifications and designations available to insurance providers including the Chartered Insurance Professionals (CIP). List any credentials and designations on your website and social media platforms and explain what they mean. This will help establish you as a reputable company and an expert in the industry.
5. Design innovative solutions
Be sure to keep tabs on your customer’s changing needs. This will allow you to develop innovative, new solutions that are relevant to your customers.
Implementing these strategies will not only improve customer loyalty but will also promote revenue and financial stability.
